Easy attachment and removal: No fumbling and adjusting, just snap in your iPhone in and jump on your bike, and then snap it right out when your ride is over.
Great for iPhone bike apps: Not only can you stay in touch with the outside world by having your iPhone with you on the trails, you can map your trips on the fly and track your progress with cool apps such as iMapMyRide, EveryTrail, Cychosis, RunKeeper and MotionX-GPS
Flexibility: The GoRide can be installed where you want it and can be positioned vertically or horizontally.
Cool design: The GoRide was designed with aesthetics in mind, as most cyclists don't want some bulky multi-use contraption attached to their bike. Not only does it work great, it looks really cool!